mock up / photo
concept
concept
mock up / photo
DOCTOR TONGUE
Doctor Tongue is a new brand of medicines designed for children. The brief is to rethink the pharmaceutical product and make it closer to children's point of view, transforming the disease period into a better one.
A simple used product, but new and efficacious, based on a rolled up extractable blister.
Through coloured, ironic and funny graphics, it aims at communicating positive feelings.
Also, the interactive moment with the medicine changes: the box is no longer the base for information, but it is an active step for the user.
Simply, pull its tongue!
The project will participate in the international context "Packplay" (Montréal 2014).
detail / air void system
one of the pack / front
air void system
detail / air void system
ME-MEMENTO
During my employment at POST I follow the project of the brand Me-Memento.
POST has developed the global creative direction and the packaging project.
The new Memento me in a glass product identity has been presented: inseparable chromatic mixes packaged in the exclusive Air Void System and contained inside a stand-up pack featuring the graphics of the mood that inspired the collection.
Go to http://www.me-memento.com/